AI Search Resources & Guides.

01 / Directory

Choose the route
that matches the gap.

A useful GEO programme begins with a defined decision, not an arbitrary page type.

02 / How to use them

Written to be used
before you buy.

Start with what GEO is if the term is still doing too much work in your organisation, and with GEO vs SEO if the internal argument is about whether this replaces existing search investment. It does not.

If the question is operational, the LLM visibility audit checklist sets out what a defensible audit contains — the prompt register, the capture protocol, the source coding and the action register — so you can judge any proposal, ours included, against it. How to measure brand visibility in LLMs covers the same ground from the reporting side.

The market guides for ecommerce, real estate and hotels go further into a specific evidence model, including the failure modes we see most often in each.

03 / What these guides will not do

No tactics that
expire in a quarter.

You will not find prompt tricks, claimed ranking factors for closed models, or invented benchmark numbers. Where something is genuinely unknown — and a great deal about how these systems select sources is unknown — the guides say so and explain what to do in the absence of certainty.

Each guide links to the primary source it relies on, so you can check the platform documentation yourself and see when it was last updated. That is the same standard we ask clients to hold their own content to.

04 / Common questions