The GEO Company
AI Search & GEO Services.
Explore the services, markets, platforms and resources that make an answer-led visibility programme useful.
01 / Directory
Choose the route
that matches the gap.
A useful GEO programme begins with a defined decision, not an arbitrary page type.
Generative Engine Optimisation
A strategic programme that makes a brand, its proof and its category easier to understand and surface in AI search.
Explore ↗A baseline for your AI answer presenceLLM Visibility Audit
A disciplined audit of priority prompts, source patterns, entity signals and the evidence your digital presence makes available.
Explore ↗Content systems for high-consideration questionsAI Search Content Strategy
Editorial architecture that turns product, place and category knowledge into useful answers for the people evaluating you.
Explore ↗Stronger signals beyond your own domainEntity Authority & Digital PR
A practical programme to clarify what your brand is known for and where independent evidence supports that position.
Explore ↗Architecture, structured evidence and retrievalTechnical GEO
Technical foundations that make the pages, product data and proof people need easier to discover and interpret.
Explore ↗A decision-ready view of answer visibilityLLM Monitoring & Reporting
Ongoing monitoring of visibility, competitor patterns and emerging questions across the answer layer.
Explore ↗02 / How the services fit together
Diagnosis before
production.
Most engagements begin with an LLM visibility audit, because a plan built without a baseline is a guess. The audit fixes the prompt panel, the markets and the languages, then records what answer products actually say about the category, the brand and its competitors, and which sources they lean on.
What the audit finds usually splits three ways. Where the gap is knowledge, the answer is AI search content strategy: pages with a defined role, written by or with the people who hold the expertise. Where the gap is credibility beyond your own domain, it is entity authority and digital PR: making it clear what the organisation is, what it is known for and who independently confirms it. Where the gap is access, it is technical GEO: crawlability, rendering, structured data, internal links and documentation that a retrieval system can read.
Generative Engine Optimisation is the umbrella that sequences those workstreams against commercial priority, and LLM monitoring and reporting is what keeps the programme honest afterwards: the same panel, re-run, with movement separated from model volatility.
03 / Choosing a starting point
Match the service
to the symptom.
If you cannot describe how your category is currently answered, start with the audit. If you can, but the answers omit or misdescribe you, the gap is usually evidence and authority. If your evidence exists but sits in PDFs, gated portals, JavaScript-only components or a fragmented product feed, the gap is technical. If several stakeholders disagree about whether anything is working, the gap is measurement.
We would rather scope one workstream well than sell a full programme that a team cannot absorb. Engagements are defined by the decision they need to improve, the evidence available to support it and the people who can approve a claim.
04 / Common questions
Do we have to buy the whole programme?
No. Each service is scoped on its own, with its own deliverables and its own definition of done. Sequencing matters more than volume: an audit that leads to two well-owned pages beats a roadmap nobody has capacity to run.
How long before anything is observable?
Technical and structural fixes can register within weeks. Content, entity and authority work compounds over months, and answer products change independently of what we publish. That is why the reporting is built around a stable panel rather than a single before-and-after screenshot.
Does this replace our SEO agency or in-house team?
It should not. GEO depends on the same foundations as search: useful pages, clean architecture, real expertise. We work alongside existing search, content and product teams, and we say so explicitly when the right next step is ordinary SEO rather than anything new.